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Virgin Australia: Can Hope be a Part of Branding?
When it comes to branding, I find that most brands use feel good terms like integrity, perseverance, and the always vague innovative. Yet I never really noticed that none of these terms actually imply...
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The Issue of the Copywriter’s Compass
For the past two weeks, a fortnight if we want to be colloquial, I’ve been working with a group of talented people trying to get our business off the ground. We’ve already done all the legwork,...
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